Get every conversation to the right person

Stop manually reassigning tickets. Smart Routing reads each incoming conversation and sends it directly to the agent or team best positioned to help — based on topic, language, contact tier, and more.

Smart Routing — rules, conditions, assignments

Route smarter. Respond faster.

Every conversation lands with the right agent from the first second

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Keyword-Based Routing

When a customer mentions "billing", "refund", or "invoice", route the conversation directly to your finance support team — before any agent has to read it.

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VIP Customer Escalation

Identify high-value customers by plan, MRR, or custom attribute and route them instantly to your most experienced agents. Your best customers always get your best support.

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Round-Robin Assignment

Distribute conversations evenly across your team so no one gets overloaded. Round-robin assignment ensures fair workload distribution automatically.

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Language-Based Routing

Detected a Spanish-speaking customer? Route to a Spanish-speaking agent. Serve global customers in their own language without any manual sorting.

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Contact Property Rules

Route based on any attribute from your Events API — plan, company size, industry, or custom fields. The more context you send, the smarter routing becomes.

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Fallback Assignment

If no specific rule matches, conversations fall back to a default team or agent. Nothing slips through the cracks — every message gets picked up.

Stop manually reassigning conversations

Set up routing rules once. Let every conversation reach the right agent automatically, from the first message to resolution.